Welcome to the boutique & co.

The Boutique & Co opened in 2016 when Tori Harris, owner of Elevate Bridal hair and makeup agency & Vicky Mallinson, owner of wedding accessories brand Victoria Millésime decided to join forces and open a modern, fashion forward bridal shop in London. Our dream was to create an amazing, fun, friendly space where brides could find their dream dress at the same time as booking their hair and makeup artist and designing their perfect bespoke hair accessories.

We’re fast becoming one of the best bridal shops in London.  We have beautiful, on trend wedding dresses across a range of budgets and one of the largest collections of bridesmaids dresses in the country. 

About us

what our customers say

The Boutique & Co IconThe Boutique & Co


4.9 78 reviews

  • Avatar Leonie Byers ★★★★★ 2 weeks ago
    The whole process was stress free and simple from booking through to purchase. It was lovely to have the lower floor to ourselves to try on dresses. The … More staff were incredibly helpful with helping us decide and gave great advice on colours, style and alterations that could be done. They had a very large range compared to other shops and great colour options. They also stocked larger sizes to try on which was great to see. We purchased our bridesmaid dresses from the store. They arranged for them to be sent to us via courier so we didn't have to go back to the shop. Would highly recommend.
  • Avatar Frankii Lock ★★★★★ in the last week
    Can’t recommend Boutique & Co highly enough! Lea (and everyone else I met) was so kind, welcoming, fun and helpful throughout the whole process. … More They also made it so much more relaxing than I thought dress shopping would be! Didn’t expect to find the perfect dress in the first place I looked but they had exactly what I was looking for.
  • Avatar Estelle Jarvis ★★★★★ 3 weeks ago
    The best wedding dress shop in the world! Lea was so so helpful and wonderful from start to finish, I really trusted her opinion, she was super prompt, … More organised with great communication. I found the most BEAUTIFUL dress with Boutique & Co, would highly recommend to anyone else dress hunting to start here 🙂 Great prices, lovely service and gorgeous dresses. All round 5* service!

book an appointment

Finding your wedding dress, bridesmaids dress or accessories should be a memorable experience. At The Boutique & Co. we want the time you spend with us to be fun and the process to be stress free! It all starts with your first enquiry: let us know what you’re looking for and when you’d like to come in and we’ll take it from there! We offer one hours appointments charge a small fee to hold your appointment during our most popular times, this is redeemable against a dress purchase with us. We have carefully curated our collection to include some of the most sort after designs from Rosa Clara brands Aire Barcelona and Luna Novias.  Our samples in store range from a size 10-16, you should expect to wear approximately one size larger that you would normally wear. 


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    Standing Out From The Crowd

    We are fast becoming one of London’s favourite wedding shops not only as our carefully curated collection of beautiful bridal dresses and bridesmaid dresses continues to grow but as our team of amazing sales assistants does too.  London’s not short of wedding shops so we’ve used our own personal experiences to create a space that stands out from the crowd.  Shopping for your wedding – be that your own dress or your bridesmaids dresses should be a fun, stress free experience.  So we’ve painted our walls hot pink, covered them in flamingo wallpaper and chosen an upbeat sound track to play (not too loudly) in the background!  Not only have we made our space fun we’ve made a conscious effort to choose genuine, warm people to work here who will put you at ease as you try on your dresses, give you honest advice and not pressure you into decisions or purchases.

    And our dresses?  Well we’ve thought of that too. So many shops are full of the same brands and designers. We’ve all been there: most of your friends get married over a 4-5 year period and it’s really hard to find something different!  So we’ve specifically looked for brands which aren’t widely stocked in the UK. Offering you amazing service and quality but also amazing options you won’t find anywhere else! Our bridal range starts at £500 for a wedding dress and goes up to £2000 featuring dresses from Rosa Clara’s Aire Barcelona, Luna Novias, Jasmine Bridal, True Bride and Bianco Evento. Our bridesmaids dresses also feature Jasmine Bridal and True Bride with the addition of Angel Bridesmaids.

    We have lots of options with fast delivery so do get in touch if you’d like to book an appointment to come in with your girls to find your perfect wedding dress, bridesmaid dresses or accessories.

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