Finding the one at one of the best wedding dress shops in london

Finding your wedding dress should be a memorable experience. At The Boutique & Co. we want the time you spend with us to be fun and the process to be stress free! We have carefully curated our collection to include some of the most sought after designs from Rosa Clara group brands Aire Barcelona, Adriana Alier and Luna Novias, luxury Australian designer Madi Lane, and our own exclusive collection The Boutique Bride. Our selection of elegant, modern wedding dresses and attentive staff are why we are one of the best wedding dress shops in London.

Our carefully curated collection of wedding dresses favour clean and simple lines, subtle lace or sparkle and beautiful fabrics from crepe to mikado. If you’re looking for a simple but elegant gown between £1000-£2000 you’ve found the shop for you.  Our dresses are made to order so while we can order in any size our samples in store range from a size 10-14, you should expect to wear approximately one size larger than you would normally wear.

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what our customers say

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4.9 78 reviews

  • Avatar Leonie Byers ★★★★★ 2 weeks ago
    The whole process was stress free and simple from booking through to purchase. It was lovely to have the lower floor to ourselves to try on dresses. The … More staff were incredibly helpful with helping us decide and gave great advice on colours, style and alterations that could be done. They had a very large range compared to other shops and great colour options. They also stocked larger sizes to try on which was great to see. We purchased our bridesmaid dresses from the store. They arranged for them to be sent to us via courier so we didn't have to go back to the shop. Would highly recommend.
  • Avatar Frankii Lock ★★★★★ in the last week
    Can’t recommend Boutique & Co highly enough! Lea (and everyone else I met) was so kind, welcoming, fun and helpful throughout the whole process. They … More also made it so much more relaxing than I thought dress shopping would be! Didn’t expect to find the perfect dress in the first place I looked but they had exactly what I was looking for.
  • Avatar Estelle Jarvis ★★★★★ 3 weeks ago
    The best wedding dress shop in the world! Lea was so so helpful and wonderful from start to finish, I really trusted her opinion, she was super prompt, … More organised with great communication. I found the most BEAUTIFUL dress with Boutique & Co, would highly recommend to anyone else dress hunting to start here 🙂 Great prices, lovely service and gorgeous dresses. All round 5* service!

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Real Bride Stories

Real Bride Stories: Charlotte & William Merchant Taylor’s Hall

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Real Bride Stories: Sara & Ellis Santorini

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Real Bride Stories: Alyna & Benjamin Modern Hall, Surrey

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Real Bride: Melanie

Melanie left us this review on Google: “I am so glad that I found Sam [...]

Real Bride Stories: Ellie & Joe, Whimple, Devon

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Real Bride Stories: Lindsay & Nick, Blackthorpe Barn, Suffolk

How Real Bride Lindsay found her perfect wedding dress at The Boutique & Co and [...]

Real Bride Stories: Kathryn & William, Swarling Manor, Kent

How Real Bride Kathryn found her perfect wedding dress at The Boutique & Co and [...]

Real Bride Stories: Nevena & Ognen, Belgrade, Serbia

How Real Bride Nevena found her dream dress at The Boutique & Co and all [...]

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Standing Out From The Crowd

We are one of the best wedding dress shops in London, not only for our carefully curated collection of beautiful bridal dresses but also our team of amazing sales assistants.  London’s not short of wedding dress shops so we’ve used our own personal experiences to create a space that stands out from the crowd.  Shopping for your wedding – be that your own dress or your accessories should be a fun, stress free experience.  So we’ve painted our walls hot pink, covered them in flamingo wallpaper and chosen an upbeat sound track to play (not too loudly) in the background!  Not only have we made our space fun we’ve made a conscious effort to choose genuine, warm people to work here who will put you at ease as you try on your dresses, give you honest advice and not pressure you into decisions or purchases.

And our dresses?  Well we’ve thought of that too. So many shops are full of the same brands and designers. We’ve all been there: most of your friends get married over a 4-5 year period and it’s really hard to find something different!  So we’ve specifically looked for brands which aren’t widely stocked in the UK. Offering you amazing service and quality but also amazing options you won’t find anywhere else! Our bridal range starts at £1000 for a wedding dress and goes up to £2200 featuring dresses from Rosa Clara’s Aire Barcelona, Luna Novias and Madi Lane.

Will there be bubbles? We’ve partnered with Kendrick’s wine merchant who conveniently are right next door! After your appointment with us we invite you to enjoy a complimentary glass of bubbles at Kendrick’s on us to celebrate (or deliberate) your dress. 

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