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Finding the one at one of the best wedding dress shops in london

Finding your wedding dress should be a memorable experience. At The Boutique & Co. we want the time you spend with us to be fun and the process to be stress free! We have carefully curated our collection to include some of the most sought after designs from Rosa Clara group brands Aire Barcelona, Adriana Alier and Luna Novias, luxury Australian designer Madi Lane, and our own exclusive collection The Boutique Bride. Our selection of elegant, modern wedding dresses and attentive staff are why we are one of the best wedding dress shops in London.

Our carefully curated collection of wedding dresses favour clean and simple lines, subtle lace or sparkle and beautiful fabrics from crepe to mikado. If you’re looking for a simple but elegant gown between £1700-£3000 you’ve found the shop for you.  Our dresses are made to order so while we can order in any size our samples in store range from a size 10-14, you should expect to wear approximately one size larger than you would normally wear.

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what our customers say

The Boutique & Co IconThe Boutique & Co

London

4.9 127 reviews

  • Avatar Serena Cavasin ★★★★★ 5 months ago
    I got married in June in a dress from the Boutique & Co, which made me feel beautiful and unique. The Boutique & Co was the first shop I went in, … More and the only one I got back to, after Sam expertly helped me in identifying the perfect lightweight dress for my summer wedding in Italy. The selection of styles in the shop was diverse, and the gowns I tried on were all beautiful and affordable. I also bought my veil, shoes and hairpiece here which made simpler other choices too in the midst of planning.
  • Avatar Leonie Byers ★★★★★ 5 years ago
    The whole process was stress free and simple from booking through to purchase. It was lovely to have the lower floor to ourselves to try on dresses. The … More staff were incredibly helpful with helping us decide and gave great advice on colours, style and alterations that could be done. They had a very large range compared to other shops and great colour options. They also stocked larger sizes to try on which was great to see. We purchased our bridesmaid dresses from the store. They arranged for them to be sent to us via courier so we didn't have to go back to the shop. Would highly recommend.
  • Avatar Lydia Ryan ★★★★★ a year ago
    The Boutique & Co was the third or fourth bridal shop I visited and I thought I had an idea of what I liked/wanted to go for before my appointment. … More Sam was so helpful and knowledgeable about the industry and also about what suits the vibe of the wedding/the look you want to go for - I hadn’t thought of these things before! With Sam’s advice I could really imagine myself at the venue in the dress we picked out and she made me feel reassured I was making the right choice. It was a really lovely experience and Sam was fantastic throughout the process - thank you!!

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Real Bride Stories

Real Bride Stories: Serena and Matthew Ca’ Marcello, Piombino Dese – Italy

How Real Bride Serena found her dream wedding dress at The Boutique & Co for [...]

Real Bride Stories: Charlie’s Magical December Wedding in Aire Barcelona’s Nadia Gown

How Real Bride Charlie Celebrated With Joy and Love at her Magical December Wedding We [...]

Real Bride Stories: Lucy & Tom St John’s College Cambridge and Fulbourn Lodge

How Real Bride Lucy found her dream wedding dress at The Boutique & Co and [...]

Real Bride Stories: Abby & Ben Archerfield House, Scotland

How Real Bride Abby found her dream wedding dress at The Boutique & Co and [...]

Real Bride Stories: Klara & Riccardo

How Real Bride Klara found her dream wedding dress at The Boutique & Co and [...]

Real Bride Stories: Krystal & Gareth The County Arms, Wandsworth

How Real Bride Krystal found her dream wedding dress at The Boutique & Co and [...]

Real Bride: Ellie

Another stunning bride who bought her dress at The Boutique & Co Ellie selected this [...]

Real Bride: Tara

We’re thrilled to share these beautiful photos of our stunning bride, Tara, who chose the [...]

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Standing Out From The Crowd

We are one of the best wedding dress shops in London, not only for our carefully curated collection of beautiful bridal dresses but also our team of amazing sales assistants.  London’s not short of wedding dress shops so we’ve used our own personal experiences to create a space that stands out from the crowd.  Shopping for your wedding – be that your own dress or your accessories should be a fun, stress free experience.  So we’ve painted our walls hot pink, covered them in flamingo wallpaper and chosen an upbeat sound track to play (not too loudly) in the background!  Not only have we made our space fun we’ve made a conscious effort to choose genuine, warm people to work here who will put you at ease as you try on your dresses, give you honest advice and not pressure you into decisions or purchases.

And our dresses?  Well we’ve thought of that too. So many shops are full of the same brands and designers. We’ve all been there: most of your friends get married over a 4-5 year period and it’s really hard to find something different!  So we’ve specifically looked for brands which aren’t widely stocked in the UK. Offering you amazing service and quality but also amazing options you won’t find anywhere else! Our bridal range starts at £1700 for a wedding dress and goes up to £3000 featuring dresses from Rosa Clara’s Aire Barcelona, Luna Novias and Madi Lane.

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