Welcome to the boutique & co.

The Boutique & Co opened in 2016 when Tori Harris, owner of Elevate Bridal hair and makeup agency & Vicky Mallinson, owner of wedding accessories brand Victoria Millésime decided to join forces and open a modern, fashion forward bridal shop in London. Our dream was to create an amazing, fun, friendly space where brides could find their dream dress at the same time as booking their hair and makeup artist and designing their perfect bespoke hair accessories.

We’re fast becoming one of the best bridal shops in London.  We have beautiful, on trend wedding dresses across a range of budgets and one of the largest collections of bridesmaids dresses in the country. 

About us

what our customers say

The Boutique & Co IconThe Boutique & Co


4.9 67 reviews

  • Avatar Julia Mitelman ★★★★★ a month ago
    Amazing shop. Sue was wonderfully helpful, patient, and jolly - really putting a nervous bride at ease. Besides helping me try on everything I wanted (while … More minding my price range), she recommended a dress I didn't blink twice at and skeptically tried on, only to realise it was nothing like what I imagined and yet absolutely perfect. I came back to buy accessories, and again Sue was masterful in her recommendations. Plus she spent 90min with me trying things on and then retrying them! Can't recommend this shop enough. Stop looking around - head on over 🙂
  • Avatar Nikki Wood ★★★★★ 4 months ago
    Just wish I had found them sooner! If you are looking for that perfect experience then look no further. I struggled to find good quality dresses and everything … More online was not 100% legitimate. I needed 6 dresses and was fast running out of options - The girls instantly put my mind at ease and helped me find the right dresses that looked amazing and arrived intime. Thank you so much for all your help.
  • Avatar Valentina Guerrini ★★★★★ a month ago
    We were desperate for a last minute dress after much disappointment at other stores and Boutique and Co was superb in fitting us in last minute and Leah … More was great in giving us advice and finding the perfect dresses for my bridesmaids in under an hour with the perfect fit, style and colour!
    Thank you! xxx

book an appointment

Finding your wedding dress, bridesmaids dress or accessories should be a memorable experience. At The Boutique & Co. we want the time you spend with us to be fun and the process to be stress free! It all starts with your first enquiry: let us know what you’re looking for and when you’d like to come in and we’ll take it from there! We offer one hours appointments charge a small fee to hold your appointment during our most popular times, this is redeemable against a dress purchase with us.


Standing Out From The Crowd

We are fast becoming one of London’s favourite wedding shops not only as our carefully curated collection of beautiful bridal dresses and bridesmaid dresses continues to grow but as our team of amazing sales assistants does too.  London’s not short of wedding shops so we’ve used our own personal experiences to create a space that stands out from the crowd.  Shopping for your wedding – be that your own dress or your bridesmaids dresses should be a fun, stress free experience.  So we’ve painted our walls hot pink, covered them in flamingo wallpaper and chosen an upbeat sound track to play (not too loudly) in the background!  Not only have we made our space fun we’ve made a conscious effort to choose genuine, warm people to work here who will put you at ease as you try on your dresses, give you honest advice and not pressure you into decisions or purchases.

And our dresses?  Well we’ve thought of that too. So many shops are full of the same brands and designers. We’ve all been there: most of your friends get married over a 4-5 year period and it’s really hard to find something different!  So we’ve specifically looked for brands which aren’t widely stocked in the UK. Offering you amazing service and quality but also amazing options you won’t find anywhere else! Our bridal range starts at £500 for a wedding dress and goes up to £2000 featuring dresses from Rosa Clara’s Aire Barcelona, Jasmine Bridal, True Bride and Bianco Evento. Our bridesmaids dresses also feature Jasmine Bridal and True Bride with the addition of Angel Bridesmaids.

We have lots of options with fast delivery so do get in touch if you’d like to book an appointment to come in with your girls to find your perfect wedding dress, bridesmaid dresses or accessories.

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