Wedding Dresses in London

After you get engaged looking for your wedding dress is one of the first tasks and undoubtedly one of the most exciting and nerve wracking.  Your wedding dress will likely be the most expensive single item of clothing you ever own and will be in pictures on yours and your families walls for years to come yet your wedding day will also (hopefully!) be the day you feel the prettiest you’ve ever looked.

Knowing where to start with such an important purchase can be hard, so we recommend you make The Boutique & Co your first bridal dress shopping location!

The Boutique & Co offers an extensive range of wedding dresses from brands including Jasmine Bridal and True Bride. Whether you’re looking for heavy lace detail, fish-tale or full tulle skirts we are certain to have some options for you!

From crepe fitted styles, to princess dresses full of sparkle and tulle skirts we have dresses in ivory, soft creams and blush.

We have wedding dresses for all budgets from £1000 to £3000 with most falling between £1000-£2000. we have ways to design your own wedding dress for £1500 and luxury wedding dresses. Whether you’re looking for simple or a heavily beaded wedding dress, we have something for everyone. That’s why we are fast becoming known as one of the best wedding dress shops in London.

Wedding dresses are new to The Boutique & Co.  Our collection from Jasmine Bridal is currently size 10 samples, these are current styles which we can order in for you in your size and preferred colour way.  We are also selling the size 10 samples at 50% off so if you’ve left it late to find your dream dress we’ve got a whole host of options for you!

We will have more sizes arriving in due course.  From April our True Bride collection will arrive which will consist of size 16 samples.

We’ve created our definitive guide to buying your wedding dresses in the UK which you can read here.  For more on the carefully curated selection of wedding dresses at The Boutique & Co keep reading below.  We have plenty to offer from winter wedding dresses with beautifully embellished sleeves or this season’s must have fabric – crepe.  There’s no shortage of colours either whether you’re looking for traditional ivory hues or are looking for something a bit different in soft blush and gold tones you’re bound to find something here to fall in love with!

We’re always adding more dresses to our collection so keep in touch if you don’t see exactly what you’re looking for – we may have a trick up our sleeve!

Need some more inspiration?

Our team have picked their favourite bridesmaids dresses!

Tori's Pick


So I picked out a couple of my favourites and Vicky’s reaction to all of them was “wow didn’t expect you to wear something so conservative” which probably says more about what I wear to work than it should!  I adore the back on this crepe dress and I am a huge fan of sleeves (I want a winter wedding).  This dress has a high neck on the front which doesn’t usually suit me so I’d probably have that changed to a plunging neckline (lol, yes Vicky!).  One of my favourite things about the Jasmine range is your ability to do just that – change it!

Vicky's Pick


Like Tori I am a fan of the Jasmine range due to their amazing flexibility and the fact you can mix and match skirts and necklines and change the lace or take off the beading.  They also do a custom length and sleeve measurement for free so that saves you on alterations too!  I love the classic styles and particularly this fitted lace number.  My favourite Friday afternoon activity is trying on all the dresses and deciding which one I’d wear if I got married again (to the same husband of course!)

Alice's Pick


This True Bride dress is my favourite bridal gown in store. I adore the classic styles the structured satin and this style even has a very delicate belt at the front.  The back on this one though is stunning and I think really unique in this style of dress.  For your entire ceremony your guests stare at your back so why not have a back worth showing off?!

Amy's Pick


Okay who’s not obsessed with a cowl back?! The train on this dress is pretty epic too but I really adore the lace back and cowl detailing.  We have the True Bride essentials bridesmaids dresses in store too which also has a cowl back bridesmaids dress which compliments this dress perfectly! I love the simplicity and elegance of the dress but the drama of the lace train is just perfect for adding some bridal glamour.

Why Visit Us?

At The Boutique we stock two brands of wedding dresses – Jasmine Bridesmaids, and True Bride.  We’re always adding to this collection so keep checking back with us! Prices start at around £1000 and go up to £3000 for the more detailed dresses.  If you’ve already found your dream wedding dress on Pinterest and are looking to try on a particular dress from any of these brands we recommend you check we have your style in store when you book your appointment.  We have carefully selected our range of bridesmaids dresses to offer you the most expansive range of colours, styles and prices possible.  We also have co-ordinating wedding dressing gowns for £25 and flower girl dresses from £35!

All the dresses are available in standard UK sizes only.  We have varying lead times depending on the brand and dress style so if you’re looking for something in less then 3 months please do make us aware so we can ensure we only show you available options!

We recommend ordering with plenty of time before your wedding to ensure there is time for any alterations that may need to be done prior to the wedding.

The Appointment

We offer bridal dress appointment five days a week! If you’d like to pop in and browse you’re welcome to do so however we recommend dropping us an email before you come in so we can be sure to have someone available to answer all your questions. To try on you’ll need to book an appointment as we can be very busy and our booked appointments will always be given priority – appointments are free for wedding dresses!

When trying on dresses it’s a good idea to have a nude strapless bra with you and a pair of heels – this will give you a much more realistic affect to the overall finished look in the dresses.

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