Wedding Dresses in London

After you get engaged looking for your wedding dress is one of the first tasks and undoubtedly one of the most exciting and nerve wracking.  Your wedding dress will likely be the most expensive single item of clothing you ever own and will be in pictures on yours and your families walls for years to come yet your wedding day will also (hopefully!) be the day you feel the prettiest you’ve ever looked.

Knowing where to start with such an important purchase can be hard, so we recommend you make The Boutique & Co your first bridal dress shopping location!

The Boutique & Co offers an extensive range of wedding dresses from brands including Jasmine Bridal and True Bride. Whether you’re looking for heavy lace detail, fish-tale or full tulle skirts we are certain to have some options for you!

From crepe fitted styles, to princess dresses full of sparkle and tulle skirts we have dresses in ivory, soft creams and blush.

We have wedding dresses for all budgets from under £1000 to £3000 – most of our collection of wedding dresses costing between £1000-£2000. We have ways to design your own wedding dress for £1500 and luxury wedding dresses ranging from £2000-£3000. Whether you’re looking for simple or a heavily beaded wedding dress, we have something for everyone. That’s why we are fast becoming known as one of the best wedding dress shops in London.

We’ve created our definitive guide to buying your wedding dresses in the UK which you can read here.  For more on the carefully curated selection of wedding dresses at The Boutique & Co keep reading below.  We have plenty to offer from winter wedding dresses with beautifully embellished sleeves or this season’s must have fabric – crepe.  There’s no shortage of colours either whether you’re looking for traditional ivory hues or are looking for something a bit different in soft blush and gold tones you’re bound to find something here to fall in love with!

We’re always adding more dresses to our collection so keep in touch if you don’t see exactly what you’re looking for – we may have a trick up our sleeve!

Need some more inspiration?

Our team have picked their favourite wedding dresses!

Tori's Pick


If you check back here regularly you’ll see my favourite change every time something new comes in! If I ever get married I’m going to have a really hard time picking one favourite… I’ll probably have about 3 dresses!  This dress literally arrived yesterday – as Vicky pulled it out of the bag she immediately said “oh this is a Tori dress!”  I actually think it might be my favourite ever in store, I cannot get enough of the back detail, the thick chunky lace over the dress is so modern but still elegant and the fit… I’m sold!

Vicky's Pick


I am a fan of the Jasmine range due to their amazing flexibility and the fact you can mix and match skirts and necklines and change the lace or take off the beading.  They also do a custom length and sleeve measurement for free so that saves you on alterations too!  I love the classic styles and particularly this fitted lace number.  My favourite Friday afternoon activity is trying on all the dresses and deciding which one I’d wear if I got married again (to the same husband of course!)

Alice's Pick


This Bianco Evento dress is my favourite bridal gown in store. I adore the classic styles and the simple yet full skirt. The back on this one though is stunning and I think really unique in this style of dress.  For your entire ceremony your guests stare at your back so why not have a back worth showing off?! I love the lace detail it’s classic and elegant without being too simple. The lace is thick and heavy which is more my vibe than a thin lace.

Sue's Pick


Okay who’s not obsessed with a cowl back?! The train on this dress is pretty epic too but I really adore the lace back and cowl detailing.  We have the True Bride essentials bridesmaids dresses in store too which also has a cowl back bridesmaids dress which compliments this dress perfectly! I love the simplicity and elegance of the dress but the drama of the lace train is just perfect for adding some bridal glamour.

Why Visit Us?

At The Boutique we stock four brands of wedding dresses – Jasmine Bridal, Bianco Evento, NK European and True Bride.  We’re always adding to this collection so keep checking back with us! Prices start at around £750 and go up to £3000 for the more detailed dresses.  If you’ve already found your dream wedding dress on Pinterest and are looking to try on a particular dress from any of these brands we recommend you check we have your selected style in store when you book your appointment.  We have carefully selected our range of wedding dresses to offer you the most expansive range of styles, fits and prices possible.  Many of our dresses even have customisable options.

All the dresses are available in standard UK sizes only.  We have varying lead times depending on the brand and dress style so if you’re looking for something in less then 3 months please do make us aware so we can ensure we only show you available options!

We recommend ordering with plenty of time before your wedding (ideally 9-12 months) to ensure there is time for any alterations that may need to be done prior to the wedding.

The Appointment

We offer bridal dress appointment six days a week! If you’d like to pop in and browse you’re welcome to do so however we recommend dropping us an email before you come in so we can be sure to have someone available to answer all your questions. To try on you’ll need to book an appointment as we can be very busy and our booked appointments will always be given priority – appointments are free during the week and £15 on weekends.  If you find your dress with us at The Boutique & Co that £15 is redeemable off of your dress.

When trying on dresses it’s a good idea to have a nude strapless bra and nude pants with you and a pair of heels (though we do have some heels here for you too!) – this will give you a much more realistic affect to the overall finished look in the dresses.

For your first appointment we generally allow about an hour – this should give you enough time to try on a variety of styles from our collection and then a bit of time to put your favourites back on.

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