An introduction to wedding dresses

You’re engaged – first and foremost congratulations!  We cannot wait to welcome you to our London Bridal Boutique – The Boutique & Co!  The next few months (or maybe years!) will be an absolute whirlwind! Planning your wedding is such an exciting time but it’s not without its stresses.  Which is why at The Boutique & Co. we’ve put together our definitive guide to buying your dress.  You’ve probably never spent so much on a single item of clothing before much less on a dress you’re probably only going to wear once (trying it on in two years time after a bottle of wine doesn’t count!)  So here it is, our top tips on finding “the one”…

Setting the budget for your wedding dress

So first things first you need to know realistically how much you can afford to spend on your bridal gown.  At The Boutique & Co the wedding dresses at our London bridal boutique range from around £900 to around £2200.  The average spend on a wedding dress in the UK is £1500 that’s not to say you can’t spend more or less than this.  If you’re looking to spend under £1000 you can usually grab a bargain in our sample sales (we host 2-3 a year, you can register for updates here.) 

When to start looking for your wedding dress in London?

We recommend you start looking for your wedding dress as soon as you have a wedding date! Most wedding dresses are made to order so it can take up to 6 months to be made and delivered into store.  Some of our brands have available stock lists which mean we can get some dresses within a couple of weeks or months but this will limit your options.  You will also need to leave time for alterations so we usually recommend shopping 1year – 9 months before your wedding, the earlier you start the more options you have available and the more time you have to make your decision. If you’re looking for advice on finding a wedding dress in less than six months read our blog post here.

What style wedding dress?

We always recommend you go in with a clear mind and try on a variety of styles! I am sure you’ve heard it before – everyone goes for something they weren’t expecting! Well it’s true, most people have never actually worn a wedding dress before so when you try one on for the first time it might surprise you what you actually feel amazing in.  Of course brides to come to us with some ideas for example someone may say they definitely want a wedding dress with long sleeves – perfect for a winter wedding.  Others may want to avoid ivory and go for a coloured wedding dress – we don’t just mean bright colours either we have some amazing vintage gold or blush pink wedding dresses which are so flattering on different skin tones.  Lace embellishment is popular within the wedding dress industry though some brides find themselves leaning towards a simple wedding dress. It can feel overwhelming but our sales assistants are very experienced and will help guide you to the most flattering styles for your body type with the detailing or simplicity that you love.

The wedding dress collections at our London bridal boutique.

We’re continuously growing our collection of wedding dresses at our Fulham bridal boutique.  You can never have too many, right?!  At the moment we’re stocking a selection of dresses from three Rosa Clara brands – Aire Barcelona, Luna Novias and Adriana Alier, popular Australian designer Madi Lane, our own collection The Boutique Bride and a small collection of Bianco Evento dresses.  You can view our complete collection here.

Tarah Luna Novias crepe long sleeved wedding dress London

Your wedding dress appointment at The Boutique & Co.

Our wedding dress appointments at The Boutique & Co. are £20. If you find “the one” with us the £20 appointment fee is redeemable off the cost of your dress!

At your appointment we’ll start by giving you some time to browse through the dresses and pull out any dresses that really catch your eye.  Once you’ve selected a few favourites we’ll get you into the changing room and have you start trying them on!  Depending on whether you do or don’t like them we’ll then offer you alternatives to try – for example if you loved the fishtail style wedding dress but weren’t sure on the neckline we’ll pull out some other fishtails for you to try on! Before the end of your appointment we’ll get you back into some of your favourites and see if the one is lurking amongst them!

Don’t forget to leave a little time after your appointment to enjoy a complimentary glass of bubbles at Kendrick’s Wine (right next door!). The perfect way to celebrate finding the one!

Book your wedding dress appointment at The Boutique & Co. now!

So why not book an appointment to come and see our London bridal boutique for yourself.  You never know, you might just find the one in which to wed the one.